Consumer Goods & DTC
Finance Built for Brands That Grow Fast.
From retail channel economics to DTC unit margins — we build the financial clarity that lets consumer brands scale with confidence, raise capital on better terms, and defend their valuation.
$17M+
Raised by CPG & DTC Clients
8 Days
Monthly Close (down from 4 weeks)
100%
Client Satisfaction
Where Adea Fits
The Financial Inflection Points in a Consumer Brand's Growth
Consumer brands hit predictable financial complexity at each growth stage — Adea is built for the $5M–$30M zone where infrastructure has to catch up.
01
DTC Traction
Strong direct sales, early wholesale. Books are basic. CAC and LTV tracked informally — if at all. No GAAP compliance.
02
Retail Entry
Trade spend, slotting fees, and channel deductions hit the P&L. Margin by channel is unclear. Working capital becomes a constraint.
03
Capital Raise
Investors want clean unit economics, GAAP financials, and a defensible model. Most brands aren't ready. Adea fixes that — before the raise begins.
04
Operational Finance
Board reporting, cash flow forecasting, and working capital management — built to run at the pace the business now demands.
Where Adea Fits
The Financial Inflection Points in a Consumer Brand's Growth
Consumer brands hit predictable financial complexity at each growth stage — Adea is built for the $5M–$30M zone where infrastructure has to catch up.
Case Study · DTC Skincare
From Chaos to Clarity: Skincare Brand Closes $7M with Board-Ready Financials
$7M
Capital Raised
Adea rebuilt their books, developed a unit economics model, and built a board package that gave investors the financial clarity they needed to commit. The round closed ahead of schedule.
Case Study · Organic CPG
From Four Weeks to 8 Days: How an Organic Snack Brand Landed $10M
$10M
Capital Raised