DTC Brand Slashes Stockouts by 50% with Real-Time SKU Tracking

Direct-to-Consumer (DTC) – Beverage

DTC Brand Slashes Stockouts by 50% with Real-Time SKU Tracking

How a DTC Beverage Brand Slashed Stockouts by 50% and Gained Control Over Growth

When a fast-growing beverage brand started to scale, they ran into a familiar problem: their systems couldn’t keep up. Stockouts became common, SKU-level profitability was a mystery, and cash flow forecasts missed the mark — often.

“We had momentum and demand. But we were flying blind. We couldn’t see what was selling, what was profitable, or when we’d run out of inventory. That had to change.”

The Growing Pains

Inventory chaos made it hard to keep products in stock
No clear SKU-level insights, so profitability was a guessing game
Cash flow forecasts were unreliable, limiting agility and hurting investor confidence

The Adea Fix

The company turned to Adea Company to bring structure, speed, and strategy to their financial operations.

✅ Sales Data, Unified
We consolidated data from multiple platforms into one seamless system — giving the team real-time visibility into sales, trends, and revenue streams.

✅ Real-Time SKU Profitability Dashboards
We built interactive dashboards that instantly revealed which products were performing — and which ones weren’t. The leadership team could finally make data-driven decisions on pricing, product lines, and marketing.

✅ Dynamic Cash Flow Forecasting Tools
With improved forecasting tools tied to real-time financial data, the brand could anticipate cash needs and plan inventory far more effectively — reducing stockouts and boosting confidence across the board.

The Results

🚀 30% increase in SKU profitability visibility
🚀 50% drop in stockouts
🚀 Investor reporting cycles were 3x faster

“Today, we don’t just feel organized — we feel powerful. Our financials tell a story investors believe in. And that’s changed everything.”

Want to scale your brand without the growing pains?

The company turned to Adea Company to bring structure, speed, and strategy to their financial operations.